Emplifi
Enterprise social and CX suite with listening as a paid add-on
Entry price
From $1,249/mo (Social Marketing Essential)
Typical annual
$14,988 - $29,988+ published; rest quoted
Free trial
No, demo only
Contract
Annual
About Emplifi
Emplifi, formed from Socialbakers and Astute, sells three product lines (Social Marketing, Social Care and Social Commerce) each on an Essential / Advanced / Intelligent ladder. Only Social Marketing publishes prices, from $1,249/mo, so the entry point is high compared with the listening-first tools it competes against. Crucially, social listening is not bundled into any published tier: it is an add-on available across the range, alongside extras such as AI query summarisation and crisis spike alerts. Buyers evaluating Emplifi for listening should price the add-on explicitly rather than assume it comes with the platform.
Full specification
Pricing & Model
- Entry price
- From $1,249/mo (Social Marketing Essential)
- Median annual cost
- $14,988 - $29,988+ published; rest quoted
- Pricing model
- Value-based, not per seat; listening is an add-on
- Free trial
- No, demo only
- Contract required
- Annual
- Overage pricing
- Negotiated per contract
Searches / Topics / Queries
- What they call it
- Queries (listening add-on)
- Entry tier limit
- Not included, listening is an add-on
- Mid tier limit
- Add-on, scoped per contract
- Enterprise limit
- Add-on, scoped per contract
- Boolean support
- Yes, within the listening add-on
Mentions / Results
- Counting method
- Contracted volume within the add-on
- Entry tier
- N/A, add-on required
- Mid tier
- Contracted
- Enterprise tier
- Contracted
- Historical lookback
- Contracted, within the listening add-on
Users & Seats
- Entry tier users
- Not seat-based, value-based licensing
- Mid tier users
- Not seat-based
- Enterprise users
- Unlimited team controls on Intelligent
- Extra seat cost
- N/A, not licensed per seat
Key Features
- Sentiment analysis
- Yes, across marketing, care and commerce
- Emotion detection
- Limited
- Intent classification
- Yes, in Social Care routing
- Entity extraction
- Yes, plus AI object detection on Intelligent
- Image recognition
- AI Image Scoring and Object Detection
- Webhooks
- Enterprise integrations, negotiated
- API access
- Intelligent tier
- Publishing tools
- Yes, full publishing and approval workflows
- News / media coverage
- Via the listening add-on
- Language support
- Multilingual
- Interface languages
- Multiple
Best For
- Primary audience
- Enterprise social teams that want publishing, care and commerce on one platform and treat listening as a supporting capability rather than the reason to buy.
Similar platforms
Other social listening & media monitoring tools, cheapest published price first.